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Marketing is expensive and time-consuming. There, I said it. Online marketing can be perceived as much cheaper as there is little materiel cost, but it takes a lot of time, which has to be paid somehow. For that reason, many companies are intimidated into inaction, as they are afraid to take a first step that will not bring benefits quickly.

However, it is still important to keep working on marketing your company at all time and to stay in a growth mindset. In this article, we look into some tips to help you stay on top of your online marketing game.

Discover the marketing tips.

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Sending an email is easy. Sending many emails is still quite easy. Sending newsletters is complicated, and it gets more complex as your list grows.

When you are sending newsletters, you will deal with many other factors. The first one is that you will need to have a list that’s well-managed, as it is an integral part of being perceived as a good actor by both the receivers of your emails and their email clients. You will also need to ensure that the quality of your templates is top-notch, as mistakes could prove costly and get your eamils blocked.

So what are the tools that we use at WP Expert to make our own life easier?

Find out the tools that could save your newsletters

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If you build websites with WordPress and create WordPress themes “with your own hands”, you probably already know a thing or two about CSS. One thing that you should know about CSS, is that it can be complicated for some features if you code it directly. For that reason, we suggest to use CSS generators for these specific features.

Check out the CSS Generators

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There is no doubt, the plugin ecosystem is a key factor to WordPress’ success and its main strength. However, it also is its main weakness. In fact, a great number of security and performance issues came from plugins and caused great damage on a large number of websites. Moreover, incompatibilities between plugins can cause serious bugs on WordPress websites.

For that reason, it is crucial to be careful with the plugins you install and to learn how to perform a good assessment of the plugins that are reliable or not. This is what we explore in this article.

Read the article

Get the WordPress plugin assessment tool for free

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Whether you noticed it or not, your WordPress website sends quite a lot of emails. Obviously, it does when someone fills a contact form on your website. However, it sends a lot more emails, from the login confirmation to the account creation confirmation, password reset, or comment notification. As you can notice, it’s mostly related to notifications, and there can be many more depending on the plugins you are using.

View the two ways

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